okay okay i get it. you are bored with my posts. sorry! i have been very philosophical lately. which reminds me of something a brand manager must always read: consumer needs. sometimes, people can't tell you explicitly what they want. they can give you information but it's in that interpretation that the magic happens.
do you think that a consumer focus group of music aficionados would have told you a few years ago that they wanted a personal music player in white with exceptional packaging, user-friendly display, web-based music store, and a cool company image? plus an entire store to support it? plus a groovy television campiagn? hell no! but apple somehow filled a "need" we didn't even know we had with the ipod.
so you, my dear readers, might be telling me that you're bored with my posts. i'm pretty sure you are.
more interesting posts coming. hopefully i'll dig out from under this pile of schoolwork/internships/interviews/stuff soon and be much more entertaining.
luv!
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1 comment:
But didn't Apple really just update my Walkman?
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